be The Right Kind of person,
then do The Right Kind of work.


Integrated Marketing Campaigns
Adidas Originals - Arkyn
(AO.01)
Adidas Originals - City Run
(AO.02)
Booking.com - Social Rebrand
(B.01)
Finnair - Beijing 30-Year Anniversay
(F.01)
Finnair - Hear the Taste
(F.02)
Finnair - Match Made in HEL
(F.03)
Finnair - Infinite Reasons to Fly
(F.04)
JPMAM - IMC Rebrand
(JP.01)
JPMAM - The Meteorologist’s Dream
(JP.02)
JPMAM - See Into the Future
(JP.03)
Marriott Ritz Carlton - Bond of Opposites
(M.01)
Marshall Headphones - Social Rebrand
(MH.01)
Oishi - Salted Egg Ruined my Life
(O.01)
Oishi - 90s Rerun
(O.02)
Oishi - Snacks with a Purpose
(O.03)
Oishi - Yohood Year 3019
(O.04)
Oishi - Popeye Crossover
(O.05)
Oishi - G-Man
(O.06)
Oishi - Snackopoly
(O.07)
Oishi - Espresso Pods
(O.08)
Topgolf - IMC Launch
(TG.01)
Yum! - Shu Xiao Fan (薯小凡)
(Y.01)



The Right Kind of synopsis

TRK is a cross-border creative company that specializes in building brand experiences. Founded by a group of award-winning nobodies, we believe in human insight. Creativity is not a number of accolades, strategy is not an aggregation of numbers, and we all want to feel a little bit less alone.



Learn more →

Yum! - Shu Xiao Fan (薯小凡)

Event Activation + Production





Yum!: Activation Event
Shu Xiao Fan (薯小凡) is a potato chip product developed from a potato that has its roots in Inner Mongolia, where the climate and altitude allows for near perfect agricultural production. As such, we launched an event that branded this product as the “potato closest to the sun.” We also developed an H5 survey  and giveaways.