be The Right Kind of person,
then do The Right Kind of work.

TRK is a cross-border creative company that specializes in building brand experiences. Founded by a group of award-winning nobodies, we believe in human insight. Creativity is not a number of accolades, strategy is not an aggregation of numbers, and we all want to feel a little bit less alone.

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Oishi - Popeye Crossover

Product Development and IMC Campaign

Popeye Crossover: Spinach-Flavored Hero Snacks
To launch our Popeye collaboration, we worked with Oishi to develop spinach-flavored versions of two of its most popular snacks: prawn crackers and onion rings. We also collaborated with the IP to create comics for the packaging, including Popeye, Olive, and our mascot, Gugu Bird.

Popeye Event: High Striker
In order to further our campaign and promote sales, we created an activation that leveraged High Striker. Our game traveled around different locations and brought our product into 7-ELEVENs and Family Marts.

be The Right Kind of person,then do The Right Kind of work.

The Right Kind of synopsis

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Oishi - Popeye Crossover

be The Right Kind of person,
then do The Right Kind of work.