be The Right Kind of person,
then do The Right Kind of work.

TRK is a cross-border creative company that specializes in building brand experiences. Founded by a group of award-winning nobodies, we believe in human insight. Creativity is not a number of accolades, strategy is not an aggregation of numbers, and we all want to feel a little bit less alone.

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Finnair - Beijing 30-Year Anniversary

Did you know that in 1988, Finnair became the first European airline to offer direct flights to Beijing?

Thank you, Beijing
The campaign featured local insights rooted in the common, collectivistic culture shared between China and Finland. Instead of talking about the brand, we decided to use the media as a space to say thank you to all who have helped Finnair along its way. We even found the first pilot and flight attendant on that inaugural HEL-PEK flight and brought them back for our campaign.

be The Right Kind of person,then do The Right Kind of work.

The Right Kind of synopsis

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Finnair - Beijing 30-Year Anniversary

be The Right Kind of person,
then do The Right Kind of work.