be The Right Kind of person,
then do The Right Kind of work.


Integrated Marketing Campaigns
Adidas Originals - Arkyn
(AO.01)
Adidas Originals - City Run
(AO.02)
Booking.com - Social Rebrand
(B.01)
Finnair - Beijing 30-Year Anniversay
(F.01)
Finnair - Hear the Taste
(F.02)
Finnair - Match Made in HEL
(F.03)
Finnair - Infinite Reasons to Fly
(F.04)
JPMAM - IMC Rebrand
(JP.01)
JPMAM - The Meteorologist’s Dream
(JP.02)
JPMAM - See Into the Future
(JP.03)
Marriott Ritz Carlton - Bond of Opposites
(M.01)
Marshall Headphones - Social Rebrand
(MH.01)
Oishi - Salted Egg Ruined my Life
(O.01)
Oishi - 90s Rerun
(O.02)
Oishi - Snacks with a Purpose
(O.03)
Oishi - Yohood Year 3019
(O.04)
Oishi - Popeye Crossover
(O.05)
Oishi - G-Man
(O.06)
Oishi - Snackopoly
(O.07)
Oishi - Espresso Pods
(O.08)
Topgolf - IMC Launch
(TG.01)
Yum! - Shu Xiao Fan (薯小凡)
(Y.01)



The Right Kind of synopsis

TRK is a cross-border creative company that specializes in building brand experiences. Founded by a group of award-winning nobodies, we believe in human insight. Creativity is not a number of accolades, strategy is not an aggregation of numbers, and we all want to feel a little bit less alone.



Learn more →

Finnair - Infinite Reasons to Fly

Global Brand Platform Launch, in partnership with Mirum Helsinki





Infinite Reasons to Fly
Travel gives us an opportunity. 
Something to size up and enjoy. So we pack up our things and hit the skies. 

Why?

To find joy. Adventure. A connection to things unconnected to us. To explore. To escape. And lose ourselves. Just to find ourselves again. To reignite a spark. Attend a grandparent’s 5th wedding. To open our hearts and eyes to pretty things and far flung places. To chase away ignorance. to slow time down as it sets over the horizon. To float in the dead sea. To run a marathon. And to brag about it on Instagram. 

There are infinite reasons why people pravel. 
Every single one is why Finnair flies.







The Films
Each film is an expression of a different story. Each story is a reason. And each reason speaks to a universal truth within each and every one of us.