be The Right Kind of person,
then do The Right Kind of work.


Integrated Marketing Campaigns
Adidas Originals - Arkyn
(AO.01)
Adidas Originals - City Run
(AO.02)
Booking.com - Social Rebrand
(B.01)
Finnair - Beijing 30-Year Anniversay
(F.01)
Finnair - Hear the Taste
(F.02)
Finnair - Match Made in HEL
(F.03)
Finnair - Infinite Reasons to Fly
(F.04)
JPMAM - IMC Rebrand
(JP.01)
JPMAM - The Meteorologist’s Dream
(JP.02)
JPMAM - See Into the Future
(JP.03)
Marriott Ritz Carlton - Bond of Opposites
(M.01)
Marshall Headphones - Social Rebrand
(MH.01)
Oishi - Salted Egg Ruined my Life
(O.01)
Oishi - 90s Rerun
(O.02)
Oishi - Snacks with a Purpose
(O.03)
Oishi - Yohood Year 3019
(O.04)
Oishi - Popeye Crossover
(O.05)
Oishi - G-Man
(O.06)
Oishi - Snackopoly
(O.07)
Oishi - Espresso Pods
(O.08)
Topgolf - IMC Launch
(TG.01)
Yum! - Shu Xiao Fan (薯小凡)
(Y.01)



The Right Kind of synopsis

TRK is a cross-border creative company that specializes in building brand experiences. Founded by a group of award-winning nobodies, we believe in human insight. Creativity is not a number of accolades, strategy is not an aggregation of numbers, and we all want to feel a little bit less alone.



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Adidas Originals - City Run

Three silhouettes, three personalities (back when NMD was still popular).
Creative conceptualization and digital implementation.
City Run: Swift | Iniki | NMD
Lifestyle borders have been blurred. Streetwear hounds and athleisure consumers need a versatile sneaker that caters for a schedule where sports and socializing are one and the same. With three silhouettes, we present to you the hybrid runner for every lifestyle. City run is: Always On. Never Off.


Digital Implementation
Via an in-depth cooperation with Netease and Xiaomi, we leveraged data mapping to amplify the concept. In addition, we worked with multiple media platforms in the news, tech, gaming, and social territories.