Oishi - Yohood Year 3019
IMC Campaign and Event Design + Execution
Yohood Year 3019 Youthquake: Oishi 90s Rerun
As a fashion carnival, Yohood Yohood brings Chinese fashion brands and international lifestyle leaders from all over the world together in one setting. The concept for 2019 is ‘YEAR 3019 YOUTHQUAKE,‘
designed in collaboration with the Daniel Arsham team. There were hundreds of overseas brands and units participating in the exhibition, from various fields such as fashion, extreme sports, food, art, and etc. YOHOOD, as one of the most influential cultural communication platforms in China, offered everyone an opportunity to capture the trend of the new year, see the changes in the shape of the Chinese youth, and be the first to experience newcomer brands.
Oishi took over 1400 sq. ft. worth of space, building a 90s nostalgia-inspired arcade plus LED roller rink.