be The Right Kind of person,
then do The Right Kind of work.


Integrated Marketing Campaigns

Adidas Originals - Arkyn
(AO.01)

Adidas Originals - City Run
(AO.02)

Booking.com - Social Rebrand
(B.01)

Finnair - Beijing 30-Year Anniversay
(F.01)

Finnair - Hear the Taste
(F.02)

Finnair - Match Made in HEL
(F.03)

Finnair - Infinite Reasons to Fly
(F.04)

JPMAM - IMC Rebrand
(JP.01)

JPMAM - The Meteorologist’s Dream
(JP.02)

JPMAM - See Into the Future
(JP.03)

Marriott Ritz Carlton - Bond of Opposites
(M.01)

Marshall Headphones - Social Rebrand
(MH.01)

Oishi - Salted Egg Ruined my Life
(O.01)

Oishi - 90s Rerun
(O.02)

Oishi - Snacks with a Purpose
(O.03)

Oishi - Yohood Year 3019
(O.04)

Oishi - Popeye Crossover
(O.05)

Oishi - G-Man
(O.06)

Oishi - Snackopoly
(O.07)

Oishi - Espresso Pods
(O.08)

Topgolf - IMC Launch
(TG.01)

Yum! - Shu Xiao Fan (薯小凡)
(Y.01)




The Right Kind of synopsis

TRK is a cross-border creative company that specializes in building brand experiences. Founded by a group of award-winning nobodies, we believe in human insight. Creativity is not a number of accolades, strategy is not an aggregation of numbers, and we all want to feel a little bit less alone.



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Marshall Headphones - Social Media Rebrand

China social media rebrand for one of the loudest sounds.





China Social Media Rebrand

We were tasked with relaunching Marshall Headphones’ China social media platforms. The full scope spanned from WeChat to H5s and included revamping both visual and copy identity. 

In addition, we created the content pillars and platforms that encompassed a mix of local and international artist showcases and KOL events.