Marriott Ritz Carlton - Bond of Opposites
Packaging Development and Brand Campaign for Ritz Carlton x Ultraviolet by Paul Pairet (3 Michelin Stars)
Bond of Opposites
Sometimes, it’s not about finding common ground between our differences. On the other hand, it’s about acknowledging that we are different- And that’s okay.
This campaign featured the bond between opposites, specifically three Michelin starred restaurants from the Ritz Carlton and Michelin 3 star chef, Paul Pairet. Together, we created the concept, box, and flavors.
The box featured a two-sided paper peepshow concept. From one side, we can see the RC perspective. On the other side, we can see the UV perspective. Together, the box came together as one coherent piece, filled with 3 traditional and 3 experimental flavors of mooncakes.
Key Visual Production
Our campaign key visuals are centered around the “Bond of Opposites.” It’s a combination between the contemporary look & feel of Ultraviolet and Paul Pairet’s “psychotaste” vs. the more traditionally classic look of Ritz Carlton.
Mooncake Box Idea: Paper Peepshow
The box showcases two different perspectives. It’s based on the idea of housing two different viewpoints cohesively in one entity- a Bond of Opposites.