JPMAM - IMC Rebrand
IMC Rebrand for JPMorgan Asset Management China
The Global Rebrand: Power of Perspective 洞悉他人所未见
The financial world lacks clarity, but the power of our perspective lies in our ability to see correlations that others miss and put opportunities into focus.
In modern investment, there’s a lack of clarity on how the financial world operates. This lack of clarity leaves our emotions shrouded in anxiety as we aimlessly figure out how to manage our portfolios. There is too much noise, too many distractions, too much deception. We want to flip the narrative by bringing clarity back into the process.
We want to show how JPMAM can bring FOCUS on what matters and give each one of us a clearer perspective to move forward into the future.
The Social Rebrand: Fragmented Design
For the social rebrand, we implemented what we call “fragmented design.” Instead of the classic type of “traditional” visuals we see in finance companies, we pushed it a wee bit further towards what you might see in a lifestyle magazine instead. (All featured campaigns in the social media posts below were conceptualized and executed by our agency.)