Finnair - Hear the Taste Launch Event
A China launch event for Hear the Taste, with celebrity chef Steven Liu
About Hear the Taste
When you’re flying in an airplane, the background noise affects your taste perception. In collaboration with Mirum Helsinki, Hear the Taste was launched. The campaign featured recorded pure sounds from the Nordic Lapland which would then be turned into scientific and unique soundscapes to enhance the individual flavors of the dishes served on board Finnair flights from Asia.
Our Launch
Working with Mirum Helsinki, we launched Hear the Taste in China, featuring a hangar, printable food, beautiful people, airplane food that wasn’t airplane food, sounds, and much more. Finnair is well known for Nordic culture as well as adopting a progressive brand pushing boundaries within environmental and social approaches; paving the way as an example of a world class airline committed to providing the highest level of service and individuality.
We aimed to leverage the Finnair name within the Chinese landscape by engaging local influencers through a unique experience showcasing the airline’s personality. To create a celebration of meaningful experiences for guests within the Nordic spirit, that springs new opportunities for exciting future collaborations.