be The Right Kind of person,
then do The Right Kind of work.


Integrated Marketing Campaigns
Adidas Originals - Arkyn
(AO.01)
Adidas Originals - City Run
(AO.02)
Booking.com - Social Rebrand
(B.01)
Finnair - Beijing 30-Year Anniversay
(F.01)
Finnair - Hear the Taste
(F.02)
Finnair - Match Made in HEL
(F.03)
Finnair - Infinite Reasons to Fly
(F.04)
JPMAM - IMC Rebrand
(JP.01)
JPMAM - The Meteorologist’s Dream
(JP.02)
JPMAM - See Into the Future
(JP.03)
Marriott Ritz Carlton - Bond of Opposites
(M.01)
Marshall Headphones - Social Rebrand
(MH.01)
Oishi - Salted Egg Ruined my Life
(O.01)
Oishi - 90s Rerun
(O.02)
Oishi - Snacks with a Purpose
(O.03)
Oishi - Yohood Year 3019
(O.04)
Oishi - Popeye Crossover
(O.05)
Oishi - G-Man
(O.06)
Oishi - Snackopoly
(O.07)
Oishi - Espresso Pods
(O.08)
Topgolf - IMC Launch
(TG.01)
Yum! - Shu Xiao Fan (薯小凡)
(Y.01)



The Right Kind of synopsis

TRK is a cross-border creative company that specializes in building brand experiences. Founded by a group of award-winning nobodies, we believe in human insight. Creativity is not a number of accolades, strategy is not an aggregation of numbers, and we all want to feel a little bit less alone.



Learn more →

JPMAM - See Into the Future

Brand Campaign for JPMorgan Asset Management China





See Into the Future
Maybe by the time you’re reading this, it won’t even be new anymore. In this campaign, we imagine a world in 2030 where autonomous vehicles are safe, where smart cities facilitate daily life, where robotics aid in efficiency, where energy is clean, and where the healthcare system is integrated with technolgoy.