Integrated Marketing Campaigns
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(JP.01)
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(M.01)
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(O.01)
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TRK is a cross-border creative company that specializes in building brand experiences. Founded by a group of award-winning nobodies, we believe in human insight. Creativity is not a number of accolades, strategy is not an aggregation of numbers, and we all want to feel a little bit less alone. Finnair - Match Made in HEL
Global East meets West IMC Campaign
About East and West Side Story
The IMC campaign features 6 agencies coming together from all over the world to develop a truly international narrative for Finnair. At the core of the campaign sits a movie made by an airline and an airport- It's a little corny, sure. But it's also very cut and inspired, and worth a look if you've got an extra 13 minutes waiting around on your watch at lunchtime. Welcome to East and West Side Story.
East and West Side Story follows a famous writer in need of personal privacy, while the whole world wants to have her in the limelight. The story plays on three continents, spacing from the US to Korea and ending in Finland. As the film’s title East and West Side Story suggests, the film has two directors: Young-Wok Paik aka “Wookie” comes from Korea and Johan Storm from Sweden. The two directors both give their point of view on the same story, produced by B-Reel Films (Bergman: a Year in Life). The leading roles are played by Anne Bergstedt (Boardwalk Empire, Black Swan) and Jae Hoon (One Day Maybe). East and West Side Story is an excellent example of modern companies using branded entertainment to tell more emotional stories and reach an even wider audience around the world.
This was a #MatchMadeinHEL.