be The Right Kind of person,
then do The Right Kind of work.

TRK is a cross-border creative company that specializes in building brand experiences. Founded by a group of award-winning nobodies, we believe in human insight. Creativity is not a number of accolades, strategy is not an aggregation of numbers, and we all want to feel a little bit less alone.

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Oishi - Snackopoly

Game Design, Development, and Campaign Deployment

Snackopoly: Chinese New Year Campaign
For Oishi’s Chinese New Year campaign, we were tasked with creating a simple activation that would allow consumers to get to know more of our snack portfolio (not just the hero products). In response to this brief, we created Snackopoly, a game that comes with 22 sample-sized snack packs or 22 of our favorite products.

We collaborated with 3 members for R1SE, China’s number one boyband group at the time to launch our campaign.

Key Visuals

be The Right Kind of person,then do The Right Kind of work.

The Right Kind of synopsis

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Oishi - Snackopoly

be The Right Kind of person,
then do The Right Kind of work.