The Right Kind

a creative company

be The Right Kind of person,
then do The Right Kind of work.

Integrated Marketing Campaigns

Adidas Originals - Arkyn

(AO.01)

Adidas Originals - City Run

(AO.02)

Booking.com - Social Rebrand

(B.01)

Finnair - Beijing 30-Year Anniversay

(F.01)

Finnair - Hear the Taste

(F.02)

Finnair - Match Made in HEL

(F.03)

Finnair - Infinite Reasons to Fly

(F.04)

JPMAM - IMC Rebrand

(JP.01)

JPMAM - The Meteorologist’s Dream

(JP.02)

JPMAM - See Into the Future

(JP.03)

Marriott Ritz Carlton - Bond of Opposites

(M.01)

Marshall Headphones - Social Rebrand

(MH.01)

Oishi - Salted Egg Ruined my Life

(O.01)

Oishi - 90s Rerun

(O.02)

Oishi - Snacks with a Purpose

(O.03)

Oishi - Yohood Year 3019

(O.04)

Oishi - Popeye Crossover

(O.05)

(O.06)

Oishi - Snackopoly

(O.07)

Oishi - Espresso Pods

(O.08)

Topgolf - IMC Launch

(TG.01)

Yum! - Shu Xiao Fan (薯小凡)

(Y.01)

The Right Kind of synopsis

TRK is a cross-border creative company that specializes in building brand experiences. Founded by a group of award-winning nobodies, we believe in human insight. Creativity is not a number of accolades, strategy is not an aggregation of numbers, and we all want to feel a little bit less alone.

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